We’re a partner that invests in finding ways to make you money. It can be by walking your stores to consultatively bringing you ideas that grow sales, or by investing millions of dollars into state of the art equipment and a facility expansion that makes us bigger and faster.
Path of Purchase ®
We take a holistic approach to in-store marketing, with the understanding that an enhanced shopper experience is a goal we share with retailers and manufacturers alike. Our Path of Purchase® process helps shoppers find products more easily. We start by walking your stores ourselves and identifying opportunities to increase sales. We also ask you questions to uncover your needs and qualify that you too see the opportunities we see as needs. We bring forward innovative solutions based on our unique, primary research-based Hierarchy of Visual Merchandising and with a quantified sales lift forecast, to ensure that the information we provide will activate a purchase in your store—all without the assistance of a sales associate.
Our effective in-store marketing programs recognize the various modes of shopping behavior and seek to interrupt planned shopping routes with speed bumps that give focused shoppers reason to pause. Interrupting shopping patterns is like breaking bad habits—a difficult task, but well worth the effort. Effective marketing programs not only make stores easier to shop at, but also more interesting. We believe the key to a profitable in-store marketing program is captivating shoppers and inspiring them to buy.
As your partner, we will also be in your stores after deployment of a program- watching what works well and making note of other opportunities. We will work with you to conduct an accurate post-program evaluation, and bring you additional opportunities. We are your eyes, ears and sales driving partner on the sales floor.
From two associates and ten clients in our first year, to more than 120 associates serving more than 3,000 clients over the past 32 years, we have steadily grown.
Our success is a result of our ability to help retailers make their stores easier to shop, reduce turnaround times and lower production and fulfillment costs.
Today, we continue to develop and implement innovative in-store marketing programs by utilizing cutting-edge technologies and innovations, for some of the largest retailers in the U.S.