Seasonal
Seasonal programs are among the most profitable marketing opportunities available to retailers. Shoppers already in the mindset to make a purchase are less focused on price, more focused on quality and have a sense of urgency to act quickly.
During these seasons, shoppers may make an emotional connection to an item, use the purchase as a gift or recognize that the product is only available for a limited time, all of which increase purchase frequency and basket size.
Key seasonal promotional opportunities:
| Spring: Easter Cinco de Mayo Mother’s Day |
Summer: Memorial Day Summer Grilling Father’s Day Local Produce Independence Day |
Fall: Back to School Labor Day Halloween Thanksgiving |
Winter: Christmas Hanukkah New Year’s Day Super Bowl Valentine’s Day |
